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欧洲杯竞猜网站首页_如何撬动800亿美元的可穿戴设备市场

本文摘要:Several factors have dogged the nascent wearable technology market. The lack of breakthrough innovation around batteries, for one, requiring wearers to plug in on-the-go gadgets more than they’d like. The lack of sophistication around tiny user interfaces is another, though that will no doubt improve over time.有几个因素仍然后遗症着仍然正处于襁褓期的可穿着技术市场。

Several factors have dogged the nascent wearable technology market. The lack of breakthrough innovation around batteries, for one, requiring wearers to plug in on-the-go gadgets more than they’d like. The lack of sophistication around tiny user interfaces is another, though that will no doubt improve over time.有几个因素仍然后遗症着仍然正处于襁褓期的可穿着技术市场。比如,电池领域缺少创意,导致用户不能随身携带带着电池宝之类的设备。此外,可穿着设备的界面过分非常简单,尽管随着时间的流逝,这方面毫无疑问将取得提高。

欧洲杯竞猜网站

欧洲杯竞猜网站

But a big one? The social factor. Beyond the geeks of Silicon Valley and elsewhere, it’s just not cool to wear a watch, glasses, or headset that’s as big as a hood ornament.还有一个大问题,即社交因素。除了硅谷等地的少数极客以外,很少有人实在戴着一个像汽车徽标那么大的手表、眼镜或耳机之类的设备,是件很棒的事。That’s going to change, according to Juniper Research. The British market observer believes that the wearable technology market will grow to $80 billion by 2020—and the key will be making the connected gadgets virtually indistinguishable from their disconnected peers.英国市场仔细观察机构瞻博研究公司声称,这种情况可能会发生变化。

欧洲杯竞猜网站首页

该公司指出,到2020年,可穿着市场的价值将快速增长至800亿美元。关键在于如何让可穿着设备人与自然地带入人们的穿著,看上去不那么“醒目”。That means that Apple must be on to something as it continues to make atypical hires from the fashion and apparel world. Observers, includingFortune‘s own Philip Elmer-Dewitt, believe the new talent will help smooth the rough edges of a technology that’s as personal as a bracelet, watch, or ring. (So, apparently, does Google.) The best wearables, and the ones best positioned for profitability, may be those that allow their technology to completely recede into the background.由此可以找到,苹果公司大大从时尚和服饰领域挖人的异常行径,必然是有所图的。还包括《财富》记者菲利普o艾尔默o德怀特在内的许多仔细观察人士都指出,新的召募的时尚界人才将把智能手镯、手表、手环之类的私人物件抛光得更为精美(谷歌公司似乎也在这样做到)。

最差且最有可能利润的可穿着产品,有可能就是那些能使它的技术几乎带入到背景中的产品。Nevertheless, wearables will be a diverse growth market that’s not merely Internet-connected jewelry. Wearables that attach to the skin, such as MC10’s Biostamp, are also part of this category—though they’re in a “more embryonic state” and require a much larger shift in consumer habits than a smart watch, Juniper says.然而,可穿着产品却是是一个多样化的快速增长市场,它的意义不仅是一件能网际网路的饰物。

那种需要把持在皮肤上的产品,比如MC10公司研发的“生物印章”,也可归属于这一类别,不过这种技术还正处于“兴起初期的状态”,和智能手表比起,它必须消费习惯的更大改变。Many technology companies—including Apple, ARM, Google, Intel, Lenovo-Motorola, LG, MC10, Microsoft, Omate, Qualcomm, Sony, and Withings, plus wearables-savvy design firms like Gadi Amit’s NewDealDesign and Yves Béhar’sFuseproject—are well-positioned to benefit from the boom. With the right features, consumers are, too.许多科技公司都打算从可穿着潮流中受益,还包括苹果、ARM、谷歌、英特尔、误解—摩托罗拉、LG、MC10、微软公司、Omate、高通、索尼、Withings,以及一些著名的可穿着设备设计公司,比如加迪o阿米特的NewDealDesign和维斯o贝哈的Fuseproject公司。只要有了合理的功能,消费者也不会借此获益。


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